What is the purpose of a magazine for the motor vehicle aftermarket? It has to tempt you. Tempt you to read it. Not a simple task in times of high-speed Internet connections, animated picture worlds and fast changing bits of information. In every editorial meeting, the team of the MAHLE Aftermarket news therefore needs to answer the question: “What can we tell our readers that will interest them? What do our readers want to know?” And also, of course: “How can we present these, hopefully, interesting facts so that readers are tempted to actually read them, instead of just glancing over them?”
In order to tempt you, our valued readers, we have decided to inform you about some matters that you can only find out from us. For instance, how the development in the MAHLE brand environment is progressing. Or what one of our most important partners in the Russian market wants to tell you.
Or what types of commercial vehicles are currently leaving the production sites with MAHLE products fitted. Or what we do against product counterfeiting in cooperation with customs. (No, sorry, we have to make a correction here: We do not have an exclusive on this story – it has already been shown on German television. However, we do not want to keep it from our readers in the whole of Europe.) But now, we do not want to test your patience any longer
... and wish you lots of enjoyment reading our magazine – yes, reading.